People. Places. Performance — by Sandra Lochmann
Four markets · one point of contact

Germany, Italy, Portugal and Latin America — in five languages.

Region 1

Germany

Especially Bavaria

Munich/Baierbrunn is my main base. Via Go International Bavaria I support Bavarian SMEs with market entry and site build-up abroad — with eligible services.

Region 2

Italy

Northern Italy · Trentino/South Tyrol

Northern Italy, Trentino and South Tyrol are part of my working region — member of ITALCAM. Nearshoring to Northern Italy means short distances, EU law and qualified professionals at competitive cost. Working languages Italian and German.

Market Entry Italy
Region 3

Portugal

Lisbon & Porto

Portugal is personally familiar to me — I grew up here. I know the language, culture and mentality from the inside. The country is growing as a nearshoring and tech hub within the EU and is attractive for service, IT and industrial roles. Grew up in Portugal near Cascais and Estoril and lived there for five years – Portugal is my second home.

Region 4

Latin America

Costa Rica · Brazil · Mexico

I know Latin America from 20+ years of DAX practice — plant build-up in Brazil and Mexico (BMW), HR for Latin America at Bayer (Costa Rica). With the new EU agreements Brazil, Mexico and Costa Rica are back in focus.

Operating model & languages

Build local, steer remote

The local team is built on site through my network and partners; interim steering and cultural integration run remotely — lean and cost-efficient. Legal, tax & compliance via specialised local partners.

German native · English C2 · Italian C1 · Portuguese C2 · Spanish C1

Eligible · Go International Bavaria

My services for market entry, site search and partner search may be eligible under the Bavarian Go International funding programme. Bavarian SMEs can apply for a grant through their local chamber of commerce; the chamber of commerce and/or BIHK-Service GmbH alone decide on funding and amount — there is no legal entitlement.

To the programme · go-international.de

How a market-entry project runs

1
Market analysis

Which region, which competition, which incentives, what talent density?

2
Site search

Concrete properties, authority contacts, negotiation — on site, in the local language.

3
Team build-up

First team — site lead, key roles, production. In Italy: consulting on HR strategy and team build-up.

4
Hand-over

Clean hand-over to the permanent team. Steering remote, site running.

Current clients & partners 2025–2026
BSI SoftwareITALCAM MünchenHumanWare ItaliaVentureMinds
Competence matrix

Regions and languages — at a glance.

Where I negotiate on the ground, where I have networks, and in which language the conversation actually happens. Pick a region for details.

Tap a region to see language levels and focus areas.

🇩🇪
Munich · Nuremberg · Ingolstadt

Germany · Bavaria

  • 20+ years of DAX and mid-cap experience (BMW, Bayer, Siemens)
  • Deep network in automotive, industrial engineering, life sciences
  • IHK Nuremberg · Go International — active access to funding programs
  • Based in Baierbrunn/Munich — on-site meetings in person
Language level
  • German
    Native
  • English
    C2
  • Italian
    C1
  • Portuguese
    C2
  • Spanish
    C1
NativeC1 / C2B2

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For companies

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